• Music Summit 2017 is presented by Sound Society, a student-run organization at HBS,

    and Co-Sponsored by Berklee A&R Group, a student-run organization at Berklee College of Music


    Featuring Panelists From:


  • TEAM

    Music Summit 2017 Leadership Team

    Eric Goldberg

    Summit Co-Chair

    Sound Society

    Ian Clow

    Summit Co-Chair

    Sound Society

    Alisa Alexander


    Sound Society

    Ching-Ching Chen


    Sound Society

    Stephanie Chan


    Sound Society

    Andrea Heckbert

    VP Marketing

    Sound Society

    Gabby Choi

    VP Events

    Sound Society

    Nupur Patel

    VP Events

    Sound Society

    Ava Brignol

    University Rep

    Harvard College

    Chris Lee

    University Rep

    Harvard College

    Esther Kim


    Berklee A&R Group

    Juan Hernandez


    Berklee A&R Group

    Kathryn O'Leary


    Berklee Music Business Club

    Joe James


    Berklee A&R Group

    Satoshi Yamaguchi

    Tech Rep

    Sound Society


    On March 25th, Harvard Business School’s Sound Society and Berklee A&R Group are bringing together thought and business leaders who are shaping the future of music for a day of panel discussions, performances, product demonstrations, and networking at the first ever

    Boston Music Summit: Sounds of Disruption: The Future of Music


    Check-In Begins at 10:30AM - stop by early to check-out some of the latest technology in music with demos from ROLI, Como Audio, Moth+Flame VR, Audio Fusion VR, and EchoMe!

    11:30AM | Opening Remarks



    Eliah Seton, President ADA Worldwide WMG (HBS'09) - Welcome Remarks

    Neil Jacobson, President Geffen Records (Berklee'99) - Fireside Chat

    12:30PM | Product Demos



    Como Audio Demo: Tom DeVesto, Founder & CEO

    Roli BLOCKS Demo: Ruben Dax, Product Specialist Demonstrator

    1:15 PM | Innovator's Dilemma



    George Howard, Co-Founder, Music Audience Exchange, Associate Professor, Berklee College of Music

    Eliah Seton, President ADA Worldwide WMG

    Jeremey Erlich, CFO & EVP Business Development IGA

    Julia Heiser, EVP Digital Media Live Nation

    Dave Allen, Former Artist Relations at Apple Music

    Ajay Kalia, Senior Product Owner, Taste Profiles at Spotify

    Jason Koffeman, Head of Content Moth + Flame VR

    2:15PM | Breakout Session



    Option 1: How to Write a Hit Song (with Fernando Garibay - Grammy Acclaimed Producer, and Dominique Dunn - VP of Publishing at Roc Nation) ***limited capacity***

    Option 2: EchoMe Interactive Music Experience

    Food and Snacks

    2:50PM | Panel: Building Brands Through Music



    Andrew Hampp, VP-Brand Strategist Mac Presents (Moderator)

    Geoff Cottrell, President MullenLowe, Former CMO Converse

    Jennifer Frommer, SVP Creative Agency Columbia Records

    Marta Cyhan, EVP Strategy & Entertainment Partnerships Mac Presents

    Cortney Harding, Author of "How We'll Listen Now," Professor at the Clive Davis School of Music NYU

    3:50PM | Company Demos



    Maureen Ford, President of National + Festival Sales Live Nation

    Nathan Hanks, Founder & CEO Music Audience Exchange

    Dino Cattaneo, Co-founder and Executive Director - NorthAmericana Festival (Moderator)

    5:00PM | Panel: A&R Management 2.0



    Fernando Garibay, Grammy Acclaimed Producer (Moderator)
    Jake Udell, Founder & CEO Th3rd Brain

    Greg Johnson, VP A&R SONGS Music Publishing

    JT Myers, Founder and CEO of mTheory

    Dominique Dunn (DOMO), VP of Publishing at Roc Nation

    Binta Brown, Founder/Artist Manager of Big Mouth Records LLC/Grace Weber

    6:15PM | Reception



    Guest Artist: LOLO

    Opening Acts: Berklee and Harvard Student Performances



    * Note that the schedule is still being finalized, be sure to check back regularly for updates to the agenda.




    Anheuser-Busch InBev Presents...


    Meet LOLO. The 28-year- old, Tennessee-bred singer that has traveled continents to find her place, only to find her voice where she had left it all along: home.

    For the past 10 years, LOLO has been working to get to this point. To be heard. At the age of 15, having endlessly pestered her parents about her desire to become a recording artist and songwriter, she successfully convinced her mother to move to Los Angeles. “I was writing every day non-stop,” she says. “Just to show them that I was dedicated. It was a huge risk.”


    Forced to return to their hometown of Jackson, TN, LOLO’s mother left the young singer in L.A. to live with close friend Riley Keough and her mother, Lisa Marie Presley. At 18, LOLO landed a role in Broadway musical Spring Awakening, originating the rebellious character of Ilse. The role forced her to relocate to New York. “I had to play this bohemian chick that ran away,” she laughs. “I was like, well, that’s pretty true to life.”


    In 2010 LOLO, then going by her given name Lauren Pritchard, once again uprooted her life for her craft, moving to London to accept a record deal from Universal/Island Records UK. Her debut album,Wasted In Jackson – a stunning collection of southern soul and heartbreak – met small commercial success but was critically praised with Rolling Stone declaring the album, all “big voice, big strings, big heartache.”


    Unwavering in her desire to succeed, LOLO traveled back to the U.S., heading to Brooklyn, NY to experiment with different sounds, playing with an electronic approach but she still couldn’t quite find herself. Caught in a deep love/hate relationship with NYC and in need to be at the side of family going through health issues, she packed her bags hitting the road back to Tennessee.


    Reveling in her roots back at home, LOLO discovered the voice she’d been dying to share: a technically daring and emotionally charged sound that evokes a hot southern night – rough around the edges but with a velvety quality that soothes the soul. Within this framework, she released her Comeback Queen EP, a release Pigeons & Planes said was “drenched in soul, enabling you to really feel every single word she utters,” and contributed the “terrific country score” (New York Times) for a successful and off-kilter off-Broadway adaptation of Checkov, ‘Songbird.’ Her album, In Loving Memory of When I Gave a Shit, is a come-to-Jesus moment for the songstress - a literal reflection of LOLO's journey, which paints the picture of a woman who is finally able to shine and be her true self.

    + Enjoy special performances by Berklee and Harvard Students!


    Join us to try out some of the latest innovations in music technology!


    Following the success of Cambridge SoundWorks and Tivoli Audio, founder Tom DeVesto introduces the first of Como Audio’s products, aptly called “Solo” and “Duetto.” They are designed to make all of the music content available today accessible, simply by touching a button. Listening to music from an iPhone, Spotify, Bluetooth, the Internet or FM Radio just became easier with the multi-room Como Audio Solo and Duetto hi-fi audio systems. With Solo and Duetto, there is no need for a phone, device or remote control to listen to music.


    Everyone can make music on BLOCKS, the most versatile music-making system ever made. BLOCKS is a modular music studio that’s for anyone — from beginners who have never taken a music lesson to pros who want to shape sound in new ways. It lets you make music naturally through intuitive gestures on a touch-sensitive playing surface. Each individual Block fits in your hand or your pocket, and they’re incredibly powerful. Just connect BLOCKS to NOISE, the free iOS app, and you have a wide array of sounds and effects to explore.


    EchoMe is an iOS application that enables two or more users to play a song at the exact same time on their mobile devices. Comparable to a radio station, a user can become a “live DJ” for their friends and followers using their favorite integrated music streaming service.

    Like Periscope is to video, EchoMe is to music. Snapchat has stories. Echo has Stations.

    "ON STAGE" - By Live Nation

    Hulu and Live Nation have teamed up to bring us a groundbreaking, immersive new virtual reality docu-series “ON STAGE.” The short form, multi-part series takes a deep dive into the creative process of an artist’s live music experience. This rare look into the artist’s world will go beyond the headlines and their hit songs and take the viewer on a journey of what inspires them on and off the stage.

    Moth + Flame VR Demo

    Moth+Flame is a boutique VR agency specializing in high-end, cinematic content. They have produced experiences for Taylor Swift and Taryn Manning as well as for brands like AT&T, Ram Trucks, and Discovery Networks. More information can be found at http://www.mothandflamevr.com

    Audio Fusion VR Demo

    Audio Fusion develops cutting-edge production + training tools for musicians and audio professionals. The first product titled, "Virtual Analog Studio", is a series of virtualized recording studio simulations designed to empower audio education by immersing anyone into the seat of the producer or engineer.




    Parking: available for visitors in the Spangler Center parking lot (Maps: HBS)

    Lodging: please visit this link for a list of hotels located nearby.


    Harvard Business School (Chao Center)
    25 Harvard Way

    Boston, MA

    All conference sessions will take place in the Yi Ren and Yu Chin rooms


    Middlesex Lounge
    315 Massachusetts Ave

    Cambridge, MA

    Post-conference reception to take place at Middlesex Lounge